Markus'S STORY

How Have LT Wheels Elevated Your Journey: Here are my impressions all the way from my first contact with you until now, having ridden both pairs of wheels for around three months. A quick word about my background: I started competing on a bicycle about 30 years ago, and at that time it was MTB that mattered, but I supplemented my training with road cycling as well. Since I am an engineer by nature, the interest in being my own mechanic was a matter of course. The years go by, and even though I still train a lot and also ride some competitions, I am clearly more of a mechanic than a cyclist today and have had my own company for ten years and also take on assignments for the Swedish national team. Wheels have always been close to my heart and have since the beginning built wheels both for myself and for others who appreciate something tailor-made. Today there are much greater opportunities than there were when I started, the range of expensive branded wheels is enormous and with the open market where you can buy wheels and components for incredibly good prices from Asia, there are no easy choices for a consumer. For me, who has been involved for a long time and, for better or worse, formed a very strong opinion about what I want and think works, unimagined opportunities and challenges open up. I have bought both components (rims, nipples, spokes and hubs) and finished wheels from Asia in varying price ranges from established brands to completely unknown to me at prices we cannot meet in Europe. Of course, I have come across both unscrupulous traders and things that have been bad, but the common thing has been that in the cases where I have had personal contact, I have always been treated well and it has worked well. Never before, however, have I received such a quick and professional response as from you, being able to reason about small details about how I want the wheels built and getting questions back that you immediately understand are from someone who is as nerdy as I myself has not happened before. A quick and good process for ordering, good communication during construction and delivery on time so expectations were high. Visually inspect the wheels, measured variations in both side and height as well as spoke tension upon delivery before I mounted and started riding them. Before these were mounted, I have mainly ridden self-built wheels with very similar specifications as well as the finest wheels DT Swiss has to offer in the same category. Tough competition in other words, but I have certainly not been disappointed, incredibly light and responsive in their behavior, I feel safe and secure in downhill driving and nimble and quick in acceleration. Have been about 50h each on the wheels in varying terrain, surface and weather. Yesterday I took off both pairs of wheels to see how they coped with the stresses which says a lot mainly about how well they are built and also the quality of the rims which have to take a lot of beating. In summary, impressed, spoke tension and roundness in all directions is absolutely perfect and apart from some minor paint damage which is completely expected, there is not a mark on the rims.

I don't know how to take this further at the moment, but I would love to see if I can get more people to ride your wheels. I will talk to my team who drives for you and since I have some contacts in the industry, also some stores. An incredibly big thank you for everything and I expect that I will become a returning customer and hopefully be able to broaden your market in Sweden